Sustainable Knitwear
A concept landing page for a fictional sustainable knitwear brand - exploring how warm earth tones and unhurried pacing can communicate quality and longevity without eco-brand clichés.
This is a self-initiated concept piece exploring web design for sustainable fashion. The premise: a knitwear brand crafted from organic fibres in Portugal. The design challenge was conveying warmth and permanence - selling the beauty of the garments first, with sustainability as grounding principle rather than marketing hook.
Warm cream tones and terracotta accents create a palette that feels like the imagined garments themselves - natural, rich, and unhurried. Lora's soft serifs and generous spacing give the design quiet confidence. The message is embedded in the pacing: slow, deliberate, made to stay.
We design and build distinctive digital experiences for brands that refuse to blend in. Whether you have a detailed brief or just a spark of an idea, we'd love to hear from you.
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